Are you missing this critical component for great engagement?
For better conversions, lower bounces and higher interaction, your story needs to start with a great WHY, aka, the hook.
A hook that captures the readers' attention by playing with their emotions & triggering the right wires that connect to their problem. A hook that rings a bell in such a way, that they instantly think: "Ooh, I know this, this is my issue, too."
Generally, there are 3types of hooks that you can use in your titles or captions:
One that taps into the recipient's Feelings - Wishful thinking on future goals:
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One that helps with Overcoming pain - Think about the pain points the reader goes through:
Are you tired of wasting your time on ...?
Frustrated with your Facebook ads not getting the results you wanted?
Does your existing website rank low on online searches?
One that gives a Convincing statement or proven logic - Do X to do Y! With X you improve Y:
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TIP: Try and combine at least 2 different types of hooks in your title, heading, subheading or caption clearly saying WHY your product or solution is a must-have. This way you up your chances of relating to at least 2 groups of audiences out there.
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So there you have it.
I hope you found these helpful, but definitely stay tuned as I will continue to explore the topic of creative content creation even further.
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If you wish to read more about creating new content why not explore the most critical questions every new content creator should ask themselves before they even begin to type.
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